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Location: It’s All About Context, Mobile Behavior

Posted on 20 January 2010 | 1 Comment

Location is finally becoming central to our digital identities and our connected selves. Consumer mobile devices are now packing in GPS functionality, on-the-go data consumption is at an all-time high, and location-based social networks are growing fast. This trend is going to impact marketing dramatically in the coming years, mostly because it provides a point of context.

Read more Location: It’s All About Context | MobileBehavior.

Comments

One Response to “Location: It’s All About Context, Mobile Behavior”

  1. Luc van Poelje - NewMarCom
    January 21st, 2010 @ 15:00

    Do not forget the Compass.

    It makes sure you go in the right direction :-) This way you can hold your phone and orientate yourself by turning. This way, points of interest will show up around you, on your phone.

    Also check layar.com or wikitude.org

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