Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. They do this by combining friend-finder and social city guide elements with game mechanics — users earn points, Mayorships and unlock badges for trying new places and revisiting old favorites.
As a museum or gallery, you can use foursquare to engage your increasingly mobile visitors with foursquare “Specials,” which are discounts and prizes you can offer your loyal visitors when they check in on foursquare at your museum or gallery. Don’t forget to show extra love to your venue’s Mayor! Additionally, if you offer foursquare Specials to your visitors, you will be able to track how your museum is performing over time thanks to a robust set of venue analytics for free.
Simple tools to create engaging Specials… (red: we changed ‘customers’ in ‘visitors’)
“We’ve built simple self-service tools to allow you, the museum manager, to create different kinds of foursquare Specials,
manage multiple Specials and ultimately track how these Specials perform. We think these services will empower you
to develop more engaging ongoing relationships with you visitors. You’ll be surprised how effective a
little friendly competition — over the Mayorship, over free gifts! — is at driving visitors back to your museum.
- Use tools to create a variety of foursquare Specials, customized just for your museum and for your visitors:
- Mayor Specials: unlocked only by the Mayor of your venue. Who’s the Mayor? It’s your single most loyal visitor!
- Check-in Specials: unlocked when a user checks in to your museum a certain number of times.
(“Foursquare says you’ve been here 10 times? That’s a free drink for you!”) - Frequency-based Specials: are unlocked every X check-ins.
(“Foursquare users get 20% off any entree every 5th check-in!”) - Wildcard Specials: always unlocked, but your staff has to verify some extra conditions
before awarding the Special.
(“Show us your foursquare Swarm badge and get a free drink or free catalogue…!”) - And more to come!
