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MINI Augmented Reality: The Making Of

There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind the scenes action that’s pretty cool. Enjoy!

via MINI Augmented Reality: The Making Of | Digital Buzz Blog.

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